Google 4.9 Star | 125+ Reviews
Google 4.9 Star 125+ Reviews
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Entrepreneurial trends, funding landscapes, and market entry strategies to support growth, innovation, and sustainability in small to medium-sized enterprises and startups.
Startups & SMEs Market Research


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Overview of Research Services for Startups and SMEs

In the fast-paced environments that startups and small to medium enterprises (SMEs) operate in, actionable insights can make the difference between success and failure. We offer tailored market research services like Consumer Insights and Brand Research that empower smaller businesses to punch above their weight in competitive markets. We work alongside you, adapting our services to meet the unique challenges and dynamics of your business.
In the fast-paced environments that startups and small to medium enterprises (SMEs) operate in, actionable insights can make the difference between success and failure. We offer tailored market research services like Consumer Insights and Brand Research that empower smaller businesses to punch above their weight in competitive markets. We work alongside you, adapting our services to meet the unique challenges and dynamics of your business.
Understanding Consumer Behaviour
For startups and SMEs, understanding the consumer is crucial to carving out a market space. Our Consumer Insights service provides deep dives into consumer preferences, behaviours, and trends, enabling you to tailor your products and marketing strategies effectively. These insights help refine your approach, ensuring it resonates with your target audience.
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Building and Sustaining Brand Value
Brand perception can significantly impact a startup’s or SME’s growth. Our Brand Research service tracks how your brand is viewed in the marketplace, providing you with the data necessary to build and sustain a strong brand presence. This research guides your marketing efforts, helping to align them with consumer expectations and industry standards.
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Leveraging Competitive Analysis for Strategic Advantage
Knowing your competitors is essential, no matter your size. Our Competitor Analysis service offers comprehensive insights into your competitors’ strategies, strengths, and weaknesses. This information is crucial for startups and SMEs looking to differentiate themselves and exploit gaps in the market.
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Driving Growth through Targeted Market Entry Strategies
We assist startups and SMEs in identifying and understanding the best markets for their products with our Market Entry Strategy services. This targeted approach helps in making informed decisions about where and how to launch new products, ensuring you enter the market with a clear advantage.
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If you would like a quote, information or advice in regard to a market research project brief - without any obligation - then please feel free to contact us either via the contact form, telephone or email.
Any calls will be answered by one of our professional researchers within the market research team (and they're all very experienced so can help you with any and all questions or queries you might have), and all contact form enquiries are responded to within 30 mins or less.
All UK based market research quotes are usually sent same-day. Quotes for international market research can take longer due to the amount of work involved.
We look forward to chatting with you!
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Testimonials
What our clients say

Richard
Solicitors Regulation Authority
"Our organisation, the Solicitors Regulation Authority, has used MRFGR to support our recruitment requirements for focus groups and public events and we have always found their service and achievements to be excellent. They have demonstrated a commitment to meet last-minute requirements in a calm and professional manner and we would not hesitate to recommend them."

Murray
Nottingham University
"MRFGR recruited four focus groups for our research across a variety of settings, including socio- economically deprived urban communities and very small rural communities. Despite the significant challenges these settings posed MRFGR ensured that all our focus groups were fully attended, and with a minimum of fuss. I would have no hesitation in recommending them for recruitment work."

Sebastian
NHS
"When I phoned Matthew at MRFGR I was in a bit of a pickle. I needed to recruit 25 consultant paediatricians for telephone interviews (with minimal incentive) across 8 countries, two of which were non-English speaking. Oh, and I needed to have recruited and completed the interviews in 12 working days. Surprisingly, Matthew wasn't taken aback by this and set about the task with enthusiasm. Even against these challenging timescales, Matthew was able to deliver all 25 consultants - a phenomenal effort. I was extremely happy. And, more importantly, so was my client."

Amy
Febreze
"I would like to take this opportunity to express our appreciation for the work that you recently carried out for us. Stephen Essex and MRGR were recommended to me by a colleague. It was important for us to find a company who could understand and deliver our brief on a very tight schedule. Stephen demonstrated a level of knowledge and professionalism that gave us the assurance that this would be achieved. The result was a report that clearly met the objectives of our brief, was presented in a professional manner, which then enabled us to present the findings to our customer with confidence. We would not hesitate to recommend or use Stephen again."

Richard
Vodafone
"MRFGR were not the cheapest firm who pitched for our work, but I am happy that I decided to go with them. I feel that their database is extensive and this combined with their excellent client service means that they offer a higher degree of reassurance and peace of mind than other recruitment agencies we have worked with in the past. When we had a problem to resolve at short notice they did this very quickly. I would happily work with them again."